The Whisky Room

In order to increase the sales of their own whisky, William Grant & Sons wanted to do an awareness piece instore to enlighten people to the category and its versatility.

I created the Whisky Room concept, which was activated in and out of category to disrupt, captivate and educate a new generation of whisky drinker.

Client:
William Grants & Sons

Skills:
Art Direction
Branding
Retail Activation
POS

The Whisky Room concept by UK-based designer and Illustrator Dan Bailey
The creative was purposely non-brand specific, with the aim of attracting new and inspiring current whisky drinkers. 

IN-AISLE ACTIVATION

The Whisky Room concept by UK-based designer and Illustrator Dan Bailey
The execution is an abstract pattern that represents whisky in a bold and striking way. Giving a fresher feel to the category.
The Whisky Room concept by UK-based designer and Illustrator Dan Bailey

GONDOLA END & POS EXECUTIONS

The Whisky Room concept by UK-based designer and Illustrator Dan Bailey
The Whisky Room concept by UK-based designer and Illustrator Dan Bailey
A flavour guide was created in order to make the category less intimidating and more informative.
The Whisky Room concept by UK-based designer and Illustrator Dan Bailey
The Whisky Room concept by UK-based designer and Illustrator Dan Bailey
The Whisky Room concept by UK-based designer and Illustrator Dan Bailey
The Whisky Room concept by UK-based designer and Illustrator Dan Bailey