With the business continuing to grow, it was important that the brand evolves with it. Giving it strength and consistency across every platform.
I developed an identity for Skatehut that has standout in a crowded market and an ownable look that people can recognise and trust. The logo offers a strong and energetic look that is prominent across varying platforms. It reflects the passion of skating and the values of the business, whilst enabling the brand to continue to grow as they go from strength to strength.
Below is a breakdown of some of the key brand elements that make up the new proposed look.
A special thank you goes to the awesome Nic Panayiotou for providing some of the photography.