That's so Ribenary

Working directly with the Ribena brand team, I developed the key art for a variety of products for the ‘That’s So Ribenary’ campaign.

This was then rolled-out across various platforms, including both digital and print formats. The core creative has continued to be used across numerous other campaigns throughout the year.

Client:
LRS

Skills:
Art Direction
Scamping
Key Art
Retail & Trade Activation

RIBENA DISCO ACTIVATION CONCEPT

Ribena Rave by UK-based designer and illustrator Dan Bailey
It was important to capture the bold and playful essence of the brand throughout the creative and activation elements. 
Ribena campaign roll-out by UK-based design and illustrator Dan Bailey
So_Ribenary_FSDUs