Moss Bros. is a 150 year-old menswear brand that was renowned as the go-to place to hire a suit. Though the company itself has far more to offer, and so I was challenged with the task of creating a brand book to showcase their versatility across seasons and occasions.
This was created to influence future campaigns, as well as helping to educate staff on the ethos of the brand.
It was key to present the creative so that it not only continues to appeal to their current audience, but also attracts the new younger generation. The concept itself focuses on how flexible and adaptable the Moss Bros. ranges are, making it easy to show your true personality in what you wear.
A brand book was created which broke down the guidelines and gave numerous examples of when and how to use the mechanic.