CHANGING A PERCEPTION

SUMMARY

Moss Bros. is a 150 year-old menswear brand that was renowned as the go-to place to hire a suit, though the company itself has far more to offer.

I was challenged with the task of creating a brand book to showcase their versatility across seasons/occasions and to help influence future campaigns, as well to educate staff on the ethos of the brand.

It was key to present the creative so that it not only continues to appeal to their current audience, but also attracts the new younger generation. The concept itself focuses on how flexible and adaptable the Moss Bros. ranges are, making it easy to show your true personality in what you wear.

A brand book was created which broke down the guidelines and gave numerous examples of when and how to use the mechanic.

CLIENT: Moss Bros.  AGENCY: M&C Saatchi
SCOPE: Art direction, brand communication, design

A PRINTED POCKET HANDKERCHIEF WAS ALSO PRODUCED TO EDUCATE AND EXCITE STAFF, HELPING TO ENCOURAGE THEM TO BELIEVE IN THE BRAND, AND DELIVER ON THE NEW MOSS BROS. POSITIONING.