Over the years there has been a feeling of misalignment between the creative and media world.
M&C Saatchi wanted to address this perception by coming together with The 7 Stars on a joint venture that resolves these issues, resulting in the creation of the new media agency, M&C7.
The result of this partnership was to have the ability to offer clients the spherical joy of media and creative working together in perfect harmony, producing rounded, simple ideas that work.
Below are the first concepts that were presented back to the client. Each design reflects the ethos of the agency and its personality.