LRS Campaigns

Lucozade Ribena Suntory are one of the UK's leading soft drink manufacturers. Producing a variety of well-known brands, including Lucozade, Ribena and Orangina.

Whilst freelancing with the team at LRS I had the opportunity to work on various campaigns for a number of their core brands.

The activations have included everything from print and digital elements, to press ads and social media.

Client:
LRS

Skills:
Art Direction
Key Art
Retail & Trade Activation

Various Lucozade campaigns by UK-based designer Dan Bailey.
With the LRS product portfolio being so vast and varied, it allowed me the opportunity to create and work on an array of diverse campaigns, across multiple channels. The touchpoints have included: conceptual/visualisation, key art origination, shopper & trade activation, experiential and social media content creation. 
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Ribena Rave by UK-based designer and illustrator Dan Bailey
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Various Lucozade campaigns by UK-based designer Dan Bailey.
Various Lucozade campaigns by UK-based designer Dan Bailey.
Various Lucozade campaigns by UK-based designer Dan Bailey.
All campaigns were rolled-out across numerous retail and trade touchpoints, establishing the brand as the UK's No 1. energy drink.
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As well as working across the primary LRS brands, I also had the opportunity to work on new product development brands.
Tealish creative by UK-based designer and illustrator Dan Bailey
Tealish creative by UK-based designer and illustrator Dan Bailey
May Tea Shelf line up
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