Flora ProActiv

With people becoming more and more health conscious, the sales of bread have slowly been declining.

This has affected the sales of Unilever’s ProActiv spread. A product which can lower your cholesterol if added to your daily routine. Unilever looked to combat the decline in sales by introducing a various of cholesterol lowering food and drink products, as well as tablets.

We worked with Unilever to devise a strategy to launch the products and educate the consumer.

Client:
Unilever

Skills:
Art Direction
POS
Shopper Activation

Flora ProActiv Retail Activation
Flora ProActiv Retail Activation by UK-based designer and illustrator Dan Bailey.
Flora ProActiv
Flora ProActiv
Flora ProActiv Retail Activation
Flora ProActiv Retail Activation by UK-based designer and illustrator Dan Bailey.
Flora ProActiv Retail Activation
The campaigns were rolled out in both retail and specialist stores, across varying shopper touch points.
Flora ProActiv Retail Activation
Flora ProActiv Retail Activation
Flora ProActiv Retail Activation
Flora ProActiv Retail Activation