After growing from a small UK start-up based in York to a billion dollar San Francisco business, Anaplan were looking at creating a handbook for staff to share their history, passion and expectations as a company.
I worked with them to develop the content, supporting characters and creative.
Skills: Art Direction Character Design Layout
ORIGINAL CHARACTER DESIGNS
From humans to animals and from monsters to robots; we explored a huge variety of potential characters in order to achieve the perfect mascots to represent the Anaplan brand.
Once we had decided on developing our robot concepts, we then had to give them some personality and distinguishing features. Each character is based on one of Anaplan's key offices, with subtle references to the cities heritage built within their design.
The characters proved so popular that we ended up developing additional goodies to go alongside the handbook. These included stickers, postcards, bookmarks and apparel.