I'm Dan Bailey. A multi-disciplined designer and illustrator based just outside of London, in the UK.

I'm a passionate and enthusiastic designer with a desire to produce bold, engaging solutions to creative problems that influence and make an impact. Whether it is to purchase a product or simply to raise a smile.

I have a deep lying passion for design and I love the impact it has on our everyday lives; how the slightest change in the craft of something can influence a situation in a whole new way.

Prior to becoming freelance, I was the Creative Team Head/Head of Design for the integrated London agency Once Upon A Time. I returned to freelance for a second time after initially working for myself for six years previously.

Being a Creative Lead allowed me to not only design and direct some incredible campaigns, but it also allowed me to develop and nuture the talent of my team; giving them the platform and opportunities to grow.

Across my career I have been fortunate enough to work for a variety of global brands, established companies and exciting start-ups. I have worked across a breadth of campaigns from the small, to the large and have gained invaluable experience along the way.  

I bring the same fundamental philosophy into my illustration and character work as I do with my design. I like to be bold in the way I execute something, creating an impact and causing a reaction. I possess a clean style which is complemented by thick line work. My style is influenced by retro mascot design and the character styles from the early Warner Bros and more recent Cartoon Network animations.

I have worked with clients across the globe and will never tire from seeing my work out there in the real world. It is a huge honour.

If you have any projects that you would like to discuss with me or even if you just want to say hi, please contact me

Brand experience includes:

Acronis, Arla, AstraZeneca, Bacardi, Barclaycard, Cadbury, CaféPod, Cineworld, Coca-Cola, Costa Coffee, Crabbies, Diageo, Disney, eBay, Emirates, The Guardian, Halewood, Legal & General, Lucozade, Mars, McDonald’s, Moss Bros, Natwest, Nike, Nintendo, Pfizer, Reckitt Benckiser, PowWowNow, Ribena, Russian Standard Vodka, Sky, Thornton’s, Tiger Beer, Toys ‘R’ Us, Turner, Umbro, Universal, Virgin Media, Warner Bros, William Grant & Sons, Winston Cigarettes, Wolf Blass, Wrigley’s and Zeo.

Agency experience includes:

Arc, Anderson Norton, Baber Smith, BD Network, Bezier (formally CRC), Creo-UK, Design House, FCB Inferno, FRUKT, Geometry, Hachette Children’s Books, Hype, Imagination, Iris, Lloyd Northover, LRS, LSE, M&C Saatchi, Mars Y&R, Mesh Marketing, MRM-Meteorite, Naked Communications, National Geographic Channel, Once Upon A Time, PFC, PPC, Rhinegold Publishing, RPM, Social UK and Truant.

Experience & skill set includes:

Design: I have vast experience working across a variety of both print and digital activation. These have included: logo design & branding, Advertising, ATL & BTL campaigns, experiential, FMCG, marketing collateral, packaging, POS, retail activation/shopper journeys and style guides. 
Illustration: Bespoke illustrations, icons and character designs.

Do you have a project or opportunity you would like to discuss?

Do you have a project or opportunity you would like to discuss?