Daddy B’s is a classic hamburger restaurant for the contemporary world. It combines inspiration from retro US diners along with strong typography and a bright modern colour palette.
The logo is heavily influenced by 1950s mascot design and provides a strong, yet inviting presence. The tone of voice of the brand reflects the bold and playful colour palette.
This project showcases just how the brand could look, if it ever was to become a reality.
You can view the full project on Behance.