Daddy B’s 

Daddy B’s is a classic hamburger restaurant for the contemporary world. It combines inspiration from retro US diners along with strong typography and a bright modern colour palette.

The logo is heavily influenced by 1950s mascot design and provides a strong, yet inviting presence. The tone of voice of the brand reflects the bold and playful colour palette.

This project showcases just how the brand could look, if it ever was to become a reality.

You can view the full project on Behance.

CLIENT:
Conceptual

SKILLS:
Art Direction
Branding
Brand Development

Daddy B's branding
Daddy B's branding

We wanted the brand to be playful and not take itself too seriously. The tone of voice and execution help to disrupt and engage with people in what is a very busy sector.

Daddy B's branding
Daddy B's branding
Daddy B's
Daddy B's