After a few years out of the limelight, Cartoon Network were looking to relaunch Ben 10 with a brand new series and toy range, aimed at a new generation of fans.
We were approached to create a number of campaigns that were run alongside the cartoon, at different times across the year. Six ideas were devised that were to be activated in either retail/specialist stores or digitally (through a retailers site).
They were each themed to support one of the key brand messages from the show and to coincide with specific activity happening at that time, either on the series or socially.
Additional experiential activity went ahead, including a European tour which allowed people to immerse themselves in the Ben 10 universe.
Concept by Dan Bailey Illustration by Paul Wiseman